A search engine optimizer properly conducting a speedy technical SEO audit.

How to Properly Conduct a Speedy Technical SEO Audit

Table of Contents

What Is a Technical SEO Audit?

A technical SEO audit is an in-depth analysis of a website’s technical infrastructure to identify issues affecting its search engine visibility. A comprehensive audit includes examining factors such as indexing, crawling, site architecture, mobile-friendliness, and page loading speed. During the process of auditing, it is essential to use tools such as Google Search Console and Screaming Frog to uncover any technical problems on the site.

One key aspect of conducting a technical SEO audit is identifying and resolving crawl errors. Crawl errors occur when search engines cannot access certain pages or content on a website due to broken links or incorrect redirects. These errors can negatively impact the website’s search engine rankings and visibility.

Another crucial element of a technical SEO audit is evaluating the website’s mobile-friendliness. With more users accessing websites through their mobile devices than ever before, having a responsive design that adjusts to different screen sizes has become increasingly important for ranking high in search results. Performing regular technical SEO audits helps maintain your website’s health and ensure optimal performance in search results.

Technical Elements to Consider

When conducting a technical SEO audit, there are several elements to consider. First, make sure that your website has a sitemap.xml file uploaded to the root directory of your domain. This will help search engines crawl and index your pages more efficiently. Additionally, check for any broken links or 404 errors on your site, as these can negatively impact your SEO rankings.

Another important technical element to consider is page load speed. Slow loading times can lead to high bounce rates and decreased user engagement, which in turn can affect your search engine rankings. Use tools like Google PageSpeed Insights or GTmetrix to identify areas where you can improve load times.

Finally, ensure that your website is mobile-friendly and optimized for different devices and screen sizes. This includes using responsive design techniques and optimizing images for smaller screens. With mobile searches accounting for over half of all web traffic, having a mobile-friendly site is crucial for maintaining good SEO rankings.

Analyzing the Website URL Structure

One of the essential elements of conducting a technical SEO audit is analyzing the website URL structure. The URL structure is crucial in conveying information about the content of a webpage, and it is also important for search engines to comprehend what the page is all about. A well-structured URL can be beneficial in improving search engine rankings and increasing web traffic.

One key element to consider when analyzing website URLs is their length. Long URLs can be confusing and difficult to read, which may discourage users from clicking on them. Shorter URLs that are descriptive, relevant, and concise tend to perform better in terms of click-through rates.

Another factor to evaluate when assessing website URL structures is their hierarchy. A clear hierarchical structure ensures that each page on a website has its place within a logical system. This makes it easy for search engines to understand how pages relate to one another and helps users navigate through the site more smoothly. By optimizing your website’s URL structure, you can give yourself an edge over competitors who have overlooked this critical aspect of technical SEO auditing.

Identifying Indexation Issues

When it comes to technical SEO audit, identifying indexation issues is one of the most critical things you need to do. Indexation is vital because it determines whether a web page appears in search engine results pages (SERPs) or not. One common problem that website owners face is failing to index their web pages correctly, which could lead to significant ranking drops.

To identify indexation issues on your site, you can start by conducting a thorough crawl analysis. This process involves examining all your web pages and checking for any errors that may affect their indexing status. Some common errors include broken links, duplicate content, and server errors. Once you have identified these problems, you can fix them by either removing or redirecting the affected pages.

Another way of identifying indexation issues is by using Google Search Console’s coverage report. This tool provides detailed insight into how Googlebot interacts with your website content and highlights any potential indexing problems such as crawl errors and blocked resources. By regularly reviewing this report, you can address any indexing issues promptly and ensure that your site remains visible in SERPs.

Assessing Site Crawlability

Assessing the crawlability of a website is an important part of technical SEO audit. Crawlability refers to how easily search engines can access and navigate a website’s pages. To assess crawlability, it’s important to check for accessibility issues such as broken links, missing alt tags on images, and duplicate content. The faster and more efficiently search engines can crawl a site, the more likely they are to index all its pages.

One key tool for assessing crawlability is Google Search Console, which provides information about how Google crawls and indexes a website. Other tools that can be used include Screaming Frog and DeepCrawl. These tools can also help identify any issues related to page load speed or server response time that may hinder crawling.

It’s important to note that while assessing crawlability is an essential part of technical SEO audit, it should not be done in isolation. Other aspects such as keyword research, site architecture, and content optimization should also be considered for effective SEO strategy.

Evaluating Internal Links

Evaluating internal links is a crucial part of conducting a technical SEO audit. Internal links play an important role in helping search engines understand the structure of your website and the hierarchy of your content. A well-structured internal linking system can also help distribute page authority throughout your site and improve user experience.

When evaluating internal links, it’s important to ensure that all pages are properly linked together in a logical manner. This means making sure that every page has at least one link pointing to it from another page on your site, with descriptive anchor text that accurately reflects the content on the linked page. It’s also important to avoid broken or dead links as they can negatively impact user experience and lead to crawl errors.

Another key aspect of evaluating internal links is analyzing their placement within the site architecture. Pages with higher levels of importance or authority should be linked more frequently and prominently within the site structure, while less important pages should be connected through secondary navigation or contextual links within relevant content. By properly mapping out your internal linking structure, you can help search engines better understand how different pages are related to each other and improve overall crawlability for both users and bots alike.

Monitoring Performance

Monitoring performance is an important aspect of any technical SEO audit. It helps to identify the issues that might be affecting website speed, user experience, and overall search engine visibility. One way to monitor performance is through Google Analytics which allows you to track website traffic, user behavior, and engagement. This tool can help you identify pages with high bounce rates or low conversion rates which may need optimization.

Another important factor in monitoring performance is the use of tools like GTmetrix or Pingdom which analyze website speed and provide actionable insights on how to improve it. These tools can identify factors such as page size, HTTP requests, and server response time which may be slowing down your site’s load time. By addressing these issues, you can improve both user experience and search engine rankings.

In addition to these tools, regularly conducting crawls using a tool like Screaming Frog can help identify technical issues that may be hindering your site’s performance such as broken links or missing metadata. By monitoring these areas closely and addressing issues promptly, you can ensure that your technical SEO remains optimized for maximum website visibility and success in search engines.


Conducting a technical SEO audit is crucial in ensuring that your website stays relevant and visible to both search engines and users. It helps identify errors or issues that may be hindering your website’s overall performance, ultimately leading to better visibility and higher rankings on the search engine results pages (SERPs).

When performing a technical SEO audit, it is important to analyze all aspects of your website, including site structure, URL structure, page titles, meta descriptions, header tags, internal linking strategies and more. Additionally, it’s essential to ensure that your website is mobile-friendly since mobile optimization plays a significant role in Google’s ranking algorithm.

Finally, once you’ve identified the issues with your website during the audit process, prioritize any necessary changes based on their impact on user experience and search engine ranking factors. Remember that technical SEO audits should be performed regularly to stay ahead of potential problems before they impact your online presence.

At X1 Interactive, we can leverage artificial intelligence (AI) to conduct instant technical SEO audits. Learn more about SEO in our latest article, Why AI Content Creation Is the Secret Sauce to Dominating SEO in Your Niche.